It looks nice, but it doesn't deliver anything.

That's the phrase I hear most often. And usually the last one too - before we fix it.

You are brilliant in your field.

But as soon as you have to sell it yourself, things get difficult.
Your website looks great, but it doesn’t deliver enough.
Yes, you get compliments, but no customers.
And that’s frustrating. Because you know there’s more to it than that.

Marjan Crabtree (she/her)

/mɑrjɑn krebtri/

I’m Marjan. Strategic Fixer. Sideways Thinker. Gen-X with a Commodore 64 childhood.
Half tech nerd, half language freak, still a work in progress, and usually a little too direct. (Sorry. Not sorry.)

I work with entrepreneurs like you, who are brilliant at what they do, but get stuck when it comes to selling their own products or services.

Smart. Creative. Years of experience.

But somewhere along the way, your website has become a kind of digital business card, while you’re looking for a silent salesperson.

One that says what you mean, attracts customers without tricks, and works while you don’t have to.

Since ’95, I’ve been looking at how things do sell online.

My first site ran on GeoCities. GIFs, Comic Sans, way too much colour – but it worked.

And that still fascinates me:

Why does one sentence convert, and another make people click away?

Customers say that I can see where things can be improved in a matter of minutes.

That I bring clarity to their chaos, without beating around the bush.

That I give them the push they’ve been hesitating to take for two years.

‘She cut right through my chaos and finally got me moving.’ – Klaartje

‘75% more turnover with just new text.’ – Elisabeth

‘Now I have a sales page I’m proud of.’ – Lianne

Website Story Method

I believe that a website usually doesn’t need a new look.
It needs to do its job.
Say what you mean. Show what you’re worth.
Build trust, speed up choices, cut out the noise.

That’s why I developed the Website Story System: a practical approach that takes your site from ‘meh’ to ‘makes customers’.

How does it work?

We find where there is room for improvement.
We give your Website Story shape, making it clear what your site should say and show.
We make sure you start selling again, without losing yourself in marketing nonsense.

I live on the Kāpiti Coast in New Zealand with my husband, teenage child (who goes to school but has given up) and three cats. Two black, one red. One is officially called Licorice, but in practice ‘the Idiot’.

I start the day with coffee (three is the limit, otherwise I can’t sleep). I usually end it with a psychological thriller on my Kindle.

My sense of humour? Dry and sometimes too sharp. Monty Python, puns, and jokes that come just a little too early.
My soundtrack? Duran Duran, Twenty One Pilots, Rammstein.

I’ve moved around the world five times.
That teaches you two things:

you always take yourself with you, and
31m³ is more than enough.

Oh yes, I eat kiwis with the skin on.

🏳️‍🌈🏳️‍⚧️🌈♾️ Everyone is welcome.

All those quirks together are what make you so strong. I love how you don't beat around the bush and just say it like it is. Not out of ego, but to help the other person move forward.

Maartje Koppen

Coach & Psychologist

More trivia?

I load the dishwasher as if my life depends on it. My husband calls me a raccoon on meth.
I buy books faster than I read them.
I am notorious for my phrase: ‘But what are you actually saying?’
My mottos: ‘Make the easy gains visible.’ / ‘First clear, then faster.’
I don’t like small talk, but I do like real conversations.
I hate bro marketing .

Still here?

Does this sound familiar? Smart, opinionated, doesn’t quite fit into a box? Chances are we’ll hit it off.
Then you’re probably another brilliant entrepreneur who isn’t into hype.