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THE ONE THING

Your site looks good.
But it doesn’t sell enough.

One thing is blocking your sales.
I see it in two minutes.

You are brilliant at your job. You have years of experience. But online, it doesn’t feel like your best work.
Your website isn’t broken. But there’s one thing stopping visitors from saying yes.
And because you work on it every day, you can’t see it anymore.

I can.

For only 50.-, you’ll receive a short video in which I show you what I see and what you can do about it to make your clients say yes.

Show me → 50.-

Only 50,- · Personally by Marjan Crabtree · No sales pressure

This is for you if you are an experienced entrepreneur with a website that looks professional but isn’t selling as well as you had hoped.
You are brilliant at what you do. You have years of experience. You know what you are doing. But online? It doesn’t feel like your best work.
You’ve already invested heavily. Branding. Copy. Design. Maybe you even hired a designer. Everything looks good.
But visitors come… and leave again.

I am always surprised by your insightful view of my website. You are able to put yourself in the customer’s shoes and see the site through their eyes, something I am unable to do myself. After just one minute, I thought: ah, that’s why I did this.

Monique Zoeteman

Leeratelier Moooi

What you get with The One Thing

The One Thing is a short personal video in which I look at your website through the eyes of your dream customer and tell you exactly what is stopping visitors from saying yes.

So this isn’t a 40-page audit that will overwhelm you.
It’s the one point that makes the difference right now, two insights into why it’s happening, and three actions you can take right away.

In your inbox within 48 hours.

For only 50,-.

Because clarity on that one point pays for itself in a single click.

The one thing that blocks everything

1 Thing

and why you didn’t see it yourself (logical)
(Now you understand why they drop out.)

The two patterns that reinforce it.

2 Insights

Why it happens and what your customer actually sees.
(Now you understand how they think.)

Three actions you can take today

3 Actions

without having to rebuild everything.
(Now you’re moving forward.)

I use my Website Story Method – a blend of strategy, technique, psychology, and copy – to identify where your site is losing customers.

How it works

01. You fill in the form
A short questionnaire so that I know what is most important to you.
(2 minutes.)

02. I look at things with fresh eyes – just like your customer does
without your prior knowledge, without your assumptions.
(I see what you no longer see.)

03. Within 48 hours, you will see what I see
Clear, confrontational, relieving.

I saw entrepreneurs spending thousands of dollars on website redesigns when the problem wasn’t in the design, but in their Website Story.

They didn’t need new websites.
They needed someone to show them what they couldn’t see anymore.

And not everyone has the budget for an expensive process. Some just want to know what’s wrong and then get to work themselves.
Others want to see if my perspective is right before they invest more.

That’s why I created The One Thing: short, sharp and direct, so you know where you stand NOW, whether you decide to take action yourself or seek more help later.

Laat me meekijken

Personally recorded · Within 48 hours · No sales pressure

For quietly brilliant entrepreneurs who know that clarity is cheaper than guesswork.

You completed your analysis quickly. It was very specific, clear, and immediately applicable.

Lianne Aben

Lianne Aben Projectmanagement BV

You’re stuck. But you can’t see why.
You’ve been messing around for months. You’ve tried tips. You’ve moved things around. But you don’t know if they’re the right things.
And meanwhile, you keep thinking: shouldn’t I be able to do this?
No. Not when you’re in the middle of it.

This is not an expensive audit. This is not a lengthy process. This is simply someone who professionally reviews your site without your assumptions and will tell you what they observe.
For only 50.-.

I was worried you might be too direct, but your feedback was spot on and exactly what I needed.

Jessica Wiekeraad

Yes I can Coaching

Marjan analyses perceptively, speaks her mind and gives advice that works. No standard tricks, but exactly what suits me.

Klaartje Lee-Stemerdink

De Vragenlijstexpert

Person with short gray hair, teal background

I’m Marjan Crabtree – Website Story Architect and founder of Nexify.
I help quietly brilliant entrepreneurs transform their websites into a single, clear story that sells, using the Website Story Method.


I work with a hybrid approach combining strategy, technology, psychology and copywriting, which allows me to see in minutes what others need weeks to see.

You won’t get any templates or tricks from me, just sharp, honest feedback.

After more than 30 years, I see patterns that you no longer see, and I can show them to you in five minutes.

No. This is not a comprehensive audit; it focuses on the one thing that matters right now. I keep it short, sharp and useful without any complicated details.

Yes. Because I view your site as your ideal customer would, without your prior knowledge or assumptions. And because I have been doing this for over 30 years, I see patterns that you no longer notice.

Then you've spent $50 on a second opinion. No big deal. But in over 30 years, I've never heard anyone say, ‘That was a waste of time.’ Usually it's, ‘Why didn't I do this sooner?’

No. You get what you pay for: a video with insights. If you want more after that, fine. If not, that's fine too.

That depends on what I see. Some fixes can be done in 10 minutes. Others take more time. But at least you know where to focus your energy.

It doesn't matter. The Website Story Method works for any platform because it's not about the technology, it's about the story.

Ready to stop guessing?

For $50, you get:
  • The one thing that is blocking your sales
  • Two insights into why it’s happening
  • Three actions you can take right away
In your inbox within 48 hours.
Show me for $50.

Personally recorded · Within 48 hours · No sales pressure